Are you struggling to connect with your target audience? This insightful workshop, "How to Speak Your Customer's Native Language," from Divan Academy, offers a fresh perspective on marketing and messaging.
Led by Behrooz Hariri, the session emphasizes that effective communication starts by deeply understanding your customer's world, not just your product. A compelling case study from the Philippines highlights this: traditional low-interest bank loans failed because they didn't address the community's primary concern—securing a proper funeral and legacy, known as "Pablin."
The team succeeded only after rebranding the loan as "Pablin Loan," which included life insurance to cover funeral costs, aligning the product with the customer's top-of-mind issue. The workshop concludes with practical exercises, helping startup teams define their ICPs and craft hero messaging that addresses the emotional and operational challenges of their champions and decision-makers.
The core lesson: find your customer’s "Pablin" to build a message that truly resonates.
Watch the full workshop for practical exercises and deep insights here:
https://www.youtube.com/watch?v=NO4rQsLhgzs